Can you please send me your head-meta-desc.php file

Thanks again for your help

In the actual .php file that you put into your plug-ins folder: head-meta-desc.php…

Right at the bottom of the code, insert the code so it looks as follows:

} else {
$description = get_bloginfo(‘description’);
}
if ( strlen( trim( $description ) ) == 0 ) {
$description = ‘Hotdogs rock my world… Yum’;
}

echo “\n”;
}

add_action(‘wp_head’, ‘head_meta_desc’);
?>

I’ve added you as a MSN contact on your hotmail address if you want some more help.

if ( strlen( trim( $description )) == 0 ) {

$description = ‘Hotdogs rock my world… Yum’;

}

I am getting Parsing error each time.

Thanks again
sameer

Thanks for your input.

A few comment I’d like to make:

Use lots of variations of your keywords / phrases in your content ie:

juicy hotdogs with mustard and sauce

mustard and sauce with juicy hotdogs

hotdogs, juicy with sauce and mustard

Don’t dilute your title with your company name if it doesn’t have your keywords in it

Don’t use keywords in your meta text that aren’t in your content

Use your keywords for you image alt text

Use keywords in italics as well as bold

Place your keywords right at the bottom of your page as well as the top

Use a sitemap to index all your pages – you can use the Google Sitemap Generator

I’m busy with another article now thats along the lines of Site Layout VS SEO Viability… Couple of nice techniques (especially if you have a nav (especially drop downs) at the top of your page) to layout your site in a SEO Friendly way…

Great comment Lorelle, Thanks..

Keep the most critical content for search engines at the TOP of your site’s code. WordPress does that with the Classic and Default Themes, and most Themes based upon them, by having the order of content within the source code be header, content, sidebar, footer, but I’m seeing a lot of Themes that are changing the order to header, sidebar, content, footer, which pushes your keyword content down lower. Many search engines don’t scan the entire page but only the first third or so to add to their database. The further your content is from the top, the less likely they are to grab the content.

Help search engines crawl through the pages on your site with good navigation links and frequent links within the content to other posts within your site. The easier you make it for search engine to move from page to page within your site, the faster they can gather the information. WordPress makes it easy, but intrasite links and good navigation links helps.

Link popularity has been replaced with trackbacks and pings for the most part, so make sure those are in fine working order. And be sure and make your site worth of being linked to so you encourage links, which does help with SERP.

Feeds are becoming more and more important, and while WordPress has great feed capabilities, make sure your feeds validate and enhance your feed-ability by making sure that the various feed types are visible on your page or can be found by feed readers.

There are several sites on the net that will show you what a search engine really “sees” when they scan your site and those links would be a nice addition to your article.

There is also a lot of great info in the WordPress Codex in the article on Search Engine Optimization for WordPress.

Great work. Spread the word – WordPress is great for SEO, but a few tweaks always helps!